Peer-to-peer insight on a product or brand is the most powerful influencer in global retail purchases, signalling significant promise for beauty to provide more user-generated content in-store and online, says an expert.
Global consumers are leaning into everyday influencers versus celebrities and established figures because this is where they believe authentic content can be found – a trend beauty brands must look at carefully, says an expert.
International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships...
The plethora of influencer-created beauty content online continues to swell worldwide, and brands should monitor it closely as it provides an important feedback loop that can unlock innovation and power business growth, says a specialist.
Beauty continues to chase the digital boom most recently propelled by COVID-19, and creating engaging, impartial and authentic retail spaces is vital to success, says the head of onsite experience at Feelunique.
Beauty brands and retailers must build a strong online presence and smart digital engagement strategies to capture the rush of consumers favouring e-commerce this Christmas, says user-generated content and e-commerce specialist Bazaarvoice.
Amazon is where most European women shop online for cosmetics and these shoppers place high value on user-generated content to make final purchase decisions, a report finds.
L’Oreal has launched a 'lens’ on Snapchat, a social media platform increasingly favoured by millennials, in an industry-leading move that again confirms the company’s digital clout.
Estée Lauder has reiterated its foray into the digital space as it looks to push its brands forward, launching The Estée Edit in July and the blog/personalized shopping experience appears to be making its mark.
Social media photo sharing platform Instagram is opening up a big opportunity for beauty brands to utilize user generated content and grow eCommerce channels.